This article discusses how the upcoming 2023 Genesis G90 will undercut the pricing of its competitors, coming in at $88,400 MSRP.
This flagship sedan is part of the series of Mercedes, and will require six figures to purchase.
It is Genesis' entire suite of luxury barges, and one of its biggest competitors is BMW.
Optioning equipment on the G90 can get expensive, but it comes standard with a lot of driving assists, such as lane keeping assist for highway driving.
Similar options from Benz would require more money, but Genesis is able to undercut them in price.
The 2023 G90's entire suite will cost around six figures depending on optioning equipment and packages you choose, but that is about half the price you would expect from its competitors.
In the end it all comes down to what type of car you want and how much you are willing to spend.